Are You Happy?

  Have you ever bought a skin cream that changed your life?
  This is what adverts promise, but never deliver.
  A car that fulfilled your every dream?
  A Washing powder that made you deliriously happy?

             AFTER  SEEING  THE  ADD  ON  TV
    LITTLE  BOBBY  STIMCHUK  BECAME  DESPERATELY  AWARE
        OF  HIS  NEED  FOR  AN  ELECTRIC  ARMADILLO

WHAT DO WE REALLY GET OUT OF SHOPPING?

  You can't buy
  what the adverts offer...

  HAPPINESS?
- In the knowledge that you are not consuming more than your fair share?
  FREEDOM?
- From consumerist obsession?
  SEX?
- Do it for real!!!
  COOL?
- Be cool by not believing the hype
  BELONGING?
- Spend more time with friends and family for a real feeling of belonging
  INDIVIDUALITY?
- You've already got it
  It really doesn't matter what you wear, buy, eat or drink

Another wasted Saturday spent pounding the streets?
Working extra hours to clear that VISA bill before Christmas?
Oh the joy of life on the consumer treadmill - work, earn, shop; work, earn, shop ...



	YOU CAN'T ENJOY A WESTERN LIFESTYLE (tm)
		BECAUSE 
		WE ALREADY 
		CONSUME MORE THAN 
		OUR FAIR SHARE
	CONSUMERISM (tm)
	It's the real thing. For us that is not for you, so SOD OFF


  The richest fifth of the worlds population is able to monopolise 83% of its wealth, while the poorest fifth is left to subsist
  on only 1.5% and the gap continues to rise.
  Our affluence depends on their poverty.
  
  During the East African famine of 1984-85, Ethiopia continued to export grain to be used as cattle feed in Europe.
  Their people starved so that we could eat hamburgers.
  
  Do we really deserve so much more than our fair share of resources?

  The environment cannot sustain even the present levels of consumption, let alone the prospect of the developing world coming 'up' to our 'standard of living'.  Every bit of plastic packaging represents pollution and the depletion of a non-renewable resource.  Every litre of petrol represents further global warming. Every mahogany loo seat means another bit of tropical rain forest gone forever.
  
  Never mind the price tag - we cannot afford to go on like this. Enough is Enough!

  But what can we do?

  Before you buy - THINK!
  Do you really need it?
  Can you make one?
  Can you do without it?
  Can you reuse, repair or recycle what you already have?
  If you feel you really do need to buy something -
  Can you buy it 'fair traded'?
  Can you buy it locally?
  Can you share it with others?
  Is there a more ethical option?

  
  Give solidarity to those trying to challenge consumer culture.
  Get organized in your community and support non-commercial alternatives.
  Talk about these issues with your friends and family.
  Get informed - write and ask for a copy of our booklet.


  For more information, please write to:
  London ENOUGH, 
  c/o 5 Caledonian Rd, London, N1 9DX
  http://www.envirolink.org/issues/enough

  NO SHOP DAY
  NOV 28th
  Shop Less - Work Less? - Live More!

  THERE MUST BE MORE TO LIFE THAN 
  CONSUMERISM

@nti-copyright - please photocopy and distribute